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Freeze 24-7 To Take Aim At the Duty-Free Market

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By: TOM BRANNA

Editor

ASIA: Freeze 24-7, known for bringing advanced technologies to the anti-aging category, is cultivating new opportunities among international prestige retailers and travel/duty-free in the global marketplace. While 2004 marked the introduction of Freeze 24-7 into the international marketplace, by the year’s end the products were sold in more than 150 stores. Due to increasing demand, distribution continued to grow rapidly outside the U.S., expanding to more than 2,000 doors in 2005, then to 2...

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